Britannia Industries Limited is an Indian food-products corporation based in Bangalore, India. It sells its Britannia and Tiger brands of biscuit throughout India. Britannia has an estimated market share of 38%.
Britannia is recognized as one of the most trusted, valuable and popular brands among Indian consumers.
Today, Britannia is a leading food company in India with over Rs. 8500 crores in revenue, delivering products in over 5 categories through 4.2 million retail outlets to more than half the Indian population.
Britannia Dairy had its beginnings in 1997. Britannia was one of the first companies in India to pioneer category defining innovations like Cream Cheese and introducing a host of international flavors for its cubes & spreads in India. Today Britannia Dairy products contribute close to 10% of the company’s revenue. Britannia markets its dairy portfolio on the back of a well integrated cold chain logistics network and reaches 3 million outlets across the length & breadth of this country.